Campaign Report
F&B client (dessert café) · Seoul · 4-week campaign
This is the report structure every MarketPilot client receives at the end of a campaign. Client identifiers are removed and figures are rounded illustrations of a typical campaign of this size — but the format, the level of detail, and the per-URL accountability are exactly what you get. The real report arrives as a shared sheet with every published URL clickable and live.
1 · Campaign summary
| Client category | F&B — dessert café (Seoul, Mapo-gu area) |
| Objective | Be present when Koreans search the neighborhood + category on Naver |
| Scope | 7 blogger reviews · 3 community posts (4 weeks) |
| Korean copy | Written in-house by MarketPilot; client provided photos and factsheet only |
| Disclosure | Korean ad-disclosure notice on every placement (공정위 표시지침) |
2 · Deliverables ledger
One row per placement. In the live report each URL opens the actual post.
| # | Type | Channel | Week | Published URL | Note |
|---|---|---|---|---|---|
| 1 | Blogger review | Naver Blog | W1 | blog.naver.com/hy****/2235… | Store visit, 21 photos |
| 2 | Blogger review | Naver Blog | W1 | blog.naver.com/da****/2235… | Menu-focused review |
| 3 | Blogger review | Naver Blog | W2 | blog.naver.com/mi****/2236… | Date-course context |
| 4 | Blogger review | Naver Blog | W2 | blog.naver.com/so****/2236… | Dessert close-ups |
| 5 | Blogger review | Naver Blog | W3 | blog.naver.com/je****/2237… | Neighborhood guide |
| 6 | Blogger review | Naver Blog | W3 | blog.naver.com/yu****/2237… | Revisit angle |
| 7 | Community post | Naver Cafe (local) | W2 | cafe.naver.com/****/98… | Area recommendation thread |
| 8 | Community post | Naver Cafe (topic) | W3 | cafe.naver.com/****/99… | Q&A style mention |
| 9 | Community post | Naver Cafe (local) | W4 | cafe.naver.com/****/99… | Weekend outing thread |
| 10 | Blogger review | Naver Blog | W4 | blog.naver.com/ha****/2238… | Seasonal menu |
3 · Naver keyword exposure
Where the placements surfaced in Naver search at campaign close (blog tab positions move over time; we snapshot at close and at +30 days).
| Search phrase | Before | At close |
|---|---|---|
| 연남동 브런치 카페 (Yeonnam-dong brunch cafe) | not present | #4 · blog tab |
| 연남동 디저트 (Yeonnam-dong dessert) | not present | #7 · blog tab |
| 홍대 조용한 카페 (Hongdae quiet cafe) | not present | #11 · blog tab |
| 브랜드명 직접 검색 (brand-name search) | 1 result | 9 results · blog + cafe |
4 · Compliance
- Every placement carries the sponsorship disclosure required by Korean fair-trade rules — undisclosed advertorial risks takedowns and fines, and Korean readers spot it instantly.
- Bloggers are real, active accounts writing in their own voice; we brief, we don't script.
- Community posts follow each cafe's house rules to stay up long-term.
Want to see what Naver currently shows for your brand?
Reply to the email that brought you here, or send a note — we'll return a short snapshot of your current Korean-search presence. No commitment.
Get a free snapshotMarketPilot Inc. · 46 Apgujeong-ro 2-gil, Gangnam-gu, Seoul, Republic of Korea · Business Reg. 762-87-03843